What is Periscope? A Look Back at Twitter's Live Streaming Platform

Hire Arrive
Social Media
8 months ago
Periscope, once a vibrant part of the social media landscape, was a live video streaming app acquired by Twitter in 2015. While the app itself is no longer operational, understanding its history and impact is crucial for comprehending the evolution of live streaming and its influence on platforms like Twitter and its competitors.
At its core, Periscope allowed users to broadcast live video directly to their followers and anyone who happened to stumble upon their stream. This immediacy and unfiltered nature set it apart from pre-recorded video platforms. Users could interact with viewers in real-time through comments and "hearts," a form of digital applause that mirrored the enthusiasm of a live audience.
Key Features of Periscope (when it was active):
* Live Streaming: The primary function was the ability to broadcast live video from a mobile device. * Real-time Interaction: Viewers could interact with the broadcaster through comments and hearts. * Replay Feature: Broadcasts were automatically saved as replays, allowing those who missed the live stream to watch later. * Geolocation: Users could see live streams happening near them. * Following and Followers: Similar to other social media platforms, users could follow broadcasters and be notified when they went live.
Periscope's Impact and Legacy:
Periscope played a significant role in popularizing live streaming, paving the way for platforms like Instagram Live, Facebook Live, and YouTube Live. It offered a relatively simple and accessible way for individuals and organizations to connect with their audiences in real-time, fostering a sense of immediacy and intimacy unavailable through other mediums. It was particularly impactful during news events and social movements, allowing users to share their perspectives directly from the ground.
Why did Periscope shut down?
While Periscope enjoyed a period of popularity, it ultimately faced challenges in maintaining its user base and competing with more established and feature-rich platforms. Twitter's integration of live streaming directly into its main platform likely contributed to Periscope's decline, as users found it more convenient to access live video within their existing Twitter feeds. The increased competition from other live streaming services also played a part.
In Conclusion:
Although Periscope is no longer active, its legacy remains. It demonstrated the power and potential of live streaming as a communication tool and significantly influenced the development of social media's live video landscape. Its story serves as a reminder of the constantly evolving nature of the digital world and the challenges faced by even innovative platforms in maintaining relevance in a fiercely competitive market.